Atlas Copco
2024
Brand Film
We created a teaser introduction to a new Smart Factory Innovation Center for Atlas Copco. The brief was to tease the center rather than show it, so we decided on a more dramatic feel with high contrast ratio of lighting to focus the viewers attention. The treatment was to celebrate the technical advancements and futuristic feel, so in post we used cyber style assets and graphics and kept the pace of the edit to continue this tone.
Thanks Sam. I can’t wait to launch this 😊 Thanks for all your support – I felt thoroughly understood and supported by you throughout this project.